If you are involved in online marketing then you are aware of the many seo strategies out there. Are you caught up in the keyword game on your site? Meaning, your sole purpose of creating content is to drive traffic by loading your blog with keywords. Does the content within your blog disappoint your potential clients, once they get to your site, because it is so keyword dense? Many online marketers know keyword density drives traffic to their site, but is it worth all that traffic if it doesn’t convert into sales? Absolutely not!

For years I was caught up in the seo google game where I did just that; stuffed my pages with keywords. It drove a ton of traffic but I believe it scared away the majority of my potential clients. The conversion rate was horrible for most of my sites just a few years ago. Once I started writing to my hearts content and stopped focusing on adding keyword after keyword phrase; I enjoyed writing and added much more valuable content; content that is more relevant to my audience and keeps them engaged wanting more. Now I only add keywords in the titles and I make sure I don’t overwhelm or bore my audience with too much repetition. Guess what? The conversion rate is much higher.